About the Book
spanning from the 1920s to the early 1980s
A unique journey into the fascinating world of Rolex advertising, spanning from the 1920s to the early 1980s
Enter Into
The History
This work, unique in its kind, is a journey into the fascinating world of advertising, on an international scale, of Rolex. From the origins, around the 1920s, up to the early 80s.
Besides an overview of the history of the Maison and the world of advertising, the reader will get to know the historical brand from a new angle through the observation of its advertisement strategies across decades.
An interesting journey made possible thanks to one of the world’s most extensive and complete existing collections.
500+
Coloured Images
500+
Pages
Why This Book Matter
International Reach
Broadens your company's visibility internationally and adds prestige to your messaging in the luxury world of Rolex.
Prestige & Legacy
Align with the luxury world of Rolex, integral to the history of watchmaking and modern advertising techniques.
Perfect Gift Edition
Coffee table dimensions with elegant gold lettering make it the perfect gift for clients and colleagues alike.
Sponsors of the Italian Edition
Banca Popolare di Milano
One of the most ancient banks in Milano purchased significant advertising space and hosted the book's launch event.
Verga
One of the biggest Rolex retailers in Italy, showcasing their commitment to the brand's heritage.
Plinio Il Giovane
A handmade furniture company with retail spaces in six countries, representing Italian craftsmanship excellence.
Alessia Bianchi Group
A public relations agency offering international services, connecting luxury brands worldwide.
Meeting Art Auction House
Ordered 100 personalized copies of the Italian edition to distribute to its best international clients, demonstrating the book's value as a prestigious corporate gift.
International Media Recognition
Il Corriere della Sera
Italy's Leading Newspaper
Vogue Italia
Prestigious Fashion Magazine
International Press
Global Publications